Aesthetic medicine isn’t inherently feminist. But it can be. When practiced with integrity, curiosity, and consent, it becomes a space for self- expression—not self-erasure.
A place where women of all identities can opt in to the choices that feel aligned—without having to opt out of their values. That’s the heart of choice feminism. And it’s the future of beauty at Fresh Faces Rx.
What Is Choice Feminism?
Choice feminism is the belief that a woman’s agency is sacred—even when her choices look different than yours. It says: You can wear makeup or none. You can age naturally or get filler. You can go full glam or full surrender. What matters is who’s making the decision—and whether that decision comes from autonomy, not shame. It’s not about proving your politics with your appearance. It’s about claiming your reflection as your own.
Aging Under Patriarchy: The Rules No One Agreed To
The beauty industry was never designed to empower women. It was designed to control them. To sell youth as currency. To define femininity as compliance. If you’ve ever felt: Like you were “too much” for enhancing… Or “not enough” for letting your lines show… Or caught between Botox shame and bare-face pride… You’re not alone. That tension isn’t personal—it’s patriarchal. And we’re done playing that game. From Anti-Aging to Aesthetic Sovereignty.
At Fresh Faces Rx, we don’t believe in “anti-aging.” We believe in aesthetic sovereignty—your right to choose how you age, evolve, and express beauty. It means no more:
– Gatekeeping beauty standards
– Judging women for looking “done” or “not done enough”
– Assuming we know what’s best for your face, your life, your identity
It means co-creating a treatment plan with you that’s rooted in alignment, not approval. One that respects both your facial anatomy and your lived experience. Because real elegance is intentional. And real care begins with consent.
Rewriting the Language Around Aging
Words shape perception—and perception shapes power. That’s why we’re replacing terms like:
“Anti-aging” with evolution
“Overdone” with misaligned
“Natural” with intentional
“Fixing” with enhancing
“Youthful” with vibrant
Because how we speak about beauty matters just as much as how we deliver it.
The Revolution Isn’t in the Results. It’s in the Respect.
When we talk about reclaiming aging, we’re not talking about rejecting treatments. We’re talking about rejecting the idea that there’s only one right way to age.
If you want to look rested? Let’s do it.
If you want to look sculpted? Let’s talk balance.
If you want to look exactly how you already do—but with more glow, more grace, more confidence?
We’re here for that too.
Choice feminism in aesthetics means this:
Your face. Your timeline. Your rules.
No shame. No script. No sides.
Just freedom, elevated.
Fresh Faces Rx is more than a med spa.
It’s a movement.
And you’re invited to do beauty your way.
✨ Fresh Faces Rx | Portland & Lake Oswego’s Top MedSpa
�� Botox | Fillers | Facial Balancing | Skin & Laser Rejuvenation
�� Expert care, natural results—Book now! www.freshfacesrx.com
✨ Dr. JoDee M. Anderson, MD, a leading aesthetic medicine expert, is dedicated to
natural beauty, longevity, and precision-based treatments at @FreshFacesRx . Our
licensed professionals specialize in Botox, fillers, and non-surgical facial rejuvenation to
enhance confidence while prioritizing patient safety and ethical aesthetics.
�� Curious? Click the link to book a complimentary consult! www.freshfacesrx.com